Satire for satyrs on a saturday
The UK’s vice chancellors have often looked to football metaphors to legitimise their more Darwinian activities and to burnish their street cred with a bit of reflected laddishness. Now, in turn, football is repaying the compliment by modelling their own exclusive cartel on the university sector’s Russell Group.
So as a thought leader and influencer from the Global HE Super League, I decided to offer some coaching to our football partners as they branch out into this new joint venture.
Your players may, naively, have formed the idea that football is about creating trust within a cohesive unit, scoring goals and winning games. This rigid, short-term thinking is typical of those working in silos whose behaviour has been steered by outdated incentives. However, the territory has shifted from satisfaction for supporters to engagement. Engagement of £££. You need to increase gate receipts and you need to increase player name recognition…
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