The Differential Effects of Online Peer Review and Expert Review on Service Evaluations

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SAGE Business and Management INK

Professor Hean Tat Keh of Monash University and Jin Sun of the University of International Business and Economics, Beijing recently published an article in the Journal of Service Research which is entitled “The Differential Effects of Online Peer Review and Expert Review on Service Evaluations: The Roles of Confidence and Information Convergence.” We are pleased to welcome them as contributors and excited to announce that the findings will be free to access on our site for a limited time. Below they reveal the inspiration behind the research, as well as additional information not included in the final publication.

What motivated you to pursue this research?

In the Internet age, it is commonplace to find online reviews by both ordinary consumers and experts (e.g., Consumer Reports). Nonetheless, the majority of prior research tends to focus on the effects of either source of information but not both. In particular, we…

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